Employfluence Presents
Turning Employees into Your Most Trusted Brand Ambassadors
A selective working breakfast for senior HR, Marketing, Sales and Internal Communications leaders.
30th September 2026 · 8.30 AM – 11.00 AM
Andrea Bar, Adams Court, London
Capped at 60 attendees. Facilitated discussion, not a lecture. Serious practitioners only.
Every attending delegate receives a personal social media audit and suggested content plan, worth £200.
Source: Nielsen
Source: MSLGroup
Source: Edelman
23×⁴
more likely to share: employees who feel heard
Source: Gallup
Sources: ¹ Nielsen Consumer Trust Index, 2023 · ² MSLGroup Social Employee Advocacy Study, 2014 · ³ LinkedIn Sales Solutions Report, 2022 · ⁴ Weber Shandwick Employees Rising, 2014
Sources: ¹ Nielsen Consumer Trust Index, 2023 · ² MSLGroup Social Employee Advocacy Study, 2014 · ³ LinkedIn Sales Solutions Report, 2022 · ⁴ Weber Shandwick Employees Rising, 2014
Sources: ¹ Nielsen Consumer Trust Index, 2023 · ² MSLGroup Social Employee Advocacy Study, 2014 · ³ LinkedIn Sales Solutions Report, 2022 · ⁴ Weber Shandwick Employees Rising, 2014
Sources: ¹ Nielsen Consumer Trust Index, 2023 · ² MSLGroup Social Employee Advocacy Study, 2014 · ³ LinkedIn Sales Solutions Report, 2022 · ⁴ Weber Shandwick Employees Rising, 2014
Sources: ¹ Nielsen Consumer Trust Index, 2023 · ² MSLGroup Social Employee Advocacy Study, 2014 · ³ LinkedIn Sales Solutions Report, 2022 · ⁴ Weber Shandwick Employees Rising, 2014
¹ Nielsen Consumer Trust Index, 2023 · ² MSLGroup Social Employee Advocacy Study, 2014 · ³ LinkedIn Sales Solutions Report, 2022
The Case for Advocacy
Why Employee Trust Outperforms Corporate Messaging
In an era of declining trust in institutions, employees have become a brand's most credible voice. The data is unambiguous: peer advocacy drives outcomes that paid media and corporate communications cannot replicate.
92%
of consumers trust earned media over branded content
8×
more reach when employees share content vs the brand
3×
higher conversion rates from employee-generated leads
The Employee Advocacy Exchange brings senior leaders together to move beyond the aspiration and build programmes that actually deliver.
The Format
A Working Breakfast. Not a Conference.
The Employee Advocacy Exchange is deliberately intimate. Capped at 60 senior practitioners, the morning is structured so every voice in the room contributes. 75% of the session is facilitated peer discussion, 25% is curated content from Gordon Glenister.
This is not a lecture. There is no stage, no passive audience, and no vendor pitches masquerading as content. Delegates leave with practical frameworks, peer perspectives, and a network of leaders working through the same challenges.
Ticket price: £20 per delegate. Framed as a working breakfast for serious practitioners, not a free giveaway event, because the quality of the room matters.
Format
75% peer discussion · 25% curated content
Capacity
60 delegates maximum
Ticket
£20 per delegate · includes a personal social media audit worth £200
The Morning
How the Morning Unfolds
A tightly curated 150 minutes. Every segment is purposeful, from peer introductions through to closing commitments.
08:30
Registration & Breakfast
Arrive, collect your name badge, and connect informally over coffee and breakfast.
08:50
Welcome & Scene-Setting
Gordon Glenister opens the session: context on the employee advocacy landscape in 2026 and the agenda for the morning.
09:10 Speakers Roundtable
Speakers taking the stage.
09:45 Roundtable Discussion: Round One
Facilitated peer discussion across the table. First set of discussion topics introduced by the host.
10:05 Roundtable Discussion: Round Two
Second facilitated discussion round. Delegates rotate perspectives and build on morning themes.
10:40 Key Takeaways & Commitments
Group synthesis: what are you taking back to your organisation? Each delegate leaves with at least one concrete next step.
11:00 Close & Informal Networking
The formal session ends. The room stays open for organic conversation.
Who Attends
The Room We Are Building
The Exchange is designed for senior practitioners with real accountability for employee engagement, talent, communications or commercial growth. Every seat is deliberate.
Delegate roles include:
— HR Directors & Chief People Officers (CPOs)
— Talent Acquisition Directors
— Employer Brand Managers
— Internal Communications Leads
— Marketing Directors
— Sales Directors
— Employee Engagement Managers
— L&D and Organisational Development Leaders
Seniority: Senior level and above, or specialist senior practitioners with direct accountability.
Industries: Across sectors — financial services, tech, retail, professional services, healthcare and more.
Capacity: 60 attendees maximum, every delegate is reviewed before an invitation is confirmed.
Speakers
Meet the Speakers
Senior practitioners sharing hard-won experience from inside some of the world's leading organisations.
Stuart "Stu" Hazell
Global Talent Attraction Director
Workday
Birgit Raes
Sales Enablement Specialist
Panasonic TOUGHBOOK
Nada Alkutbi
Manager, Global Social Strategy & Orchestration
IBM
The Conversations
Eight Topics. Real Challenges. Peer Perspectives.
These are not pre-scripted presentations. Each topic is a live facilitated discussion, shaped by the people in the room. Delegates contribute as practitioners, not as an audience.
01 How do you build an employee advocacy programme from scratch?
From executive buy-in to first cohort: what does a credible launch look like in your organisation?
02 What makes employees want to advocate, and what stops them?
Understanding the intrinsic and extrinsic motivators that drive (or block) employee voice.
03 Measuring advocacy ROI: what metrics actually matter?
Moving beyond vanity metrics to commercial and reputational outcomes that the board cares about.
04 Content strategy for employee advocates: guardrails vs freedom?
How do you give employees a voice without losing brand consistency or creating compliance risk?
05 The role of leadership in employee advocacy
When senior leaders advocate authentically, what changes? And how do you get them there?
06 Employee advocacy in regulated industries
Navigating legal, compliance and risk constraints without killing the programme before it starts.
07 Integrating advocacy into employer brand strategy
How does employee advocacy sit alongside (or supersede) traditional employer brand channels?
08 Sustaining momentum: keeping the programme alive past the launch
The challenges of long-term adoption, recognition, and keeping advocates engaged over time.
Your Host
Gordon Glenister
Founder, Employfluence · UK Employee Advocacy Consultant · Event Host
Gordon Glenister is one of the UK's leading voices on employee advocacy, helping organisations understand how to activate their people as authentic brand ambassadors.
Gordon brings deep expertise from years at the intersection of employee engagement, influencer strategy and internal communications. He believes the best advocacy programmes start with culture, not technology.
At the Exchange, Gordon facilitates, not presents. His role is to create the conditions for honest, senior-level conversation: drawing out insight, challenging assumptions, and ensuring every delegate leaves with something they can use.
Up to 4 available
Up to 8 available
Supported By
Somin.ai
Ideal partners include: engagement platforms, wellbeing providers, recognition and reward companies, and employee advocacy software firms.
Partner With Us
Three Ways to Be in the Room
The Exchange offers a limited number of partnership positions for organisations that want direct access to senior HR, Marketing and Communications decision-makers. Each tier is designed to deliver genuine commercial value, not just logo placement.
Ideal partners include: engagement platforms, wellbeing providers, recognition and reward companies, and employee advocacy software firms.
Supporting Partner
£750
· Name and logo in event materials
· Mention in host introduction
· Delegate list shared post-event (with GDPR consent)
· One partner representative place at the breakfast
Roundtable Partner
£1,200
· All Supporting Partner benefits
· Named roundtable topic sponsor (one discussion topic carries your brand)
· 60-second partner spotlight before your sponsored discussion
· Pre-event introduction to confirmed delegates
Headline Partner
£2,000
1 only — this position will not be re-offered
· All Roundtable Partner benefits
· Exclusive naming rights: 'in partnership with'
· Opening welcome acknowledgement by host
· Co-branded event communications pre and post-event
To discuss partnership options or reserve your position, complete the form below or contact Gordon directly.
The Venue
Andrea Bar, Adams Court, London
Set in the heart of the City, Andrea Bar at Adams Court provides an intimate, private setting that matches the tone of the morning. A venue that feels considered, not corporate.
Address
Andrea Bar, Adams Court, London EC2N 1DX
Date & Time
30th September 2026, 8.30 AM – 11.00 AM
Nearest Stations
Bank, Liverpool Street, Cannon Street
In partnership with Somin.ai
Every Delegate Leaves With a Personal Audit
A personal social media audit and suggested content plan, worth £200, delivered after the event. Included in the £20 ticket.
Thank you — your registration has been received. You will hear back within 48 hours.
Register
Request Your Place
The Exchange is capped at 60 delegates. Invitations are reviewed before confirmation. This is a curated room.
If you are registering as a delegate, your request will be reviewed and you will receive a confirmation within 48 hours. If you are enquiring about a partnership position, Gordon will be in touch directly.
Prefer to get in touch directly?
Your information is handled in accordance with UK GDPR. Details are only shared with event partners where explicit consent has been given.
In partnership with
Somin.ai